Coral Island

Branding and Identity Development

Coral Island is Blackpool’s largest indoor free admission family attraction. From restaurants to arcade games for all the family. The newest attraction being Coral Island Casino, offering a wide range of both live and automated casino games plus the very latest £10,000 Jackpot Machines.


Synk were tasked with providing new identities and print management for each of the sectors within Coral Island, to say this project was large scale is somewhat of an under statement! The many restaurants, gaming sectors, and casino all needed to stand alone but carry that common feel of Coral Island. This is how Synk set sail….

The Logos

Fusing design, illustration and hundreds of photos, Synk created various logos for every sector of Coral Island.

You Are Here

We also worked on a full map of Coral Island to be used as signage and across digital platforms. Hours of digitally hand drawn elements were put in to create the map using a tablet and photoshop all from sourced photos taken from inside at various angles.

The Coral Island Website

To fully portray Coral Island as a family entertainment centre we knew we had to design the site quite quirky so users can relate to what they will be visiting. The results were an island theme with shipwrecked wood which worked with the brands we created

The website features a full content management system in which the staff at coral island can update with current offers and news.

Visit Coral Island Website


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