Angus Steakhouse is a chain of steakhouses operating since 1974 in the heart of London. Synk Creative were asked to take Angus Steakhouse through the brand evolution process and develop a new identity, providing a package of corporate brand guidelines which could be implemented across the full spectrum of the business.

In order to emerge ourselves into the brand and fully understand the Angus steakhouse experience from both a customer and business perspective Synk Creative spent time in London visiting all of the steakhouses where we ate as customers, conducted focus groups with the staff and identified the main competitors.

Synk Creative developed an identity utilising a bold and strong colour scheme, which communicated the essence of Angus Steakhouse, simple, great quality steak in the heart of London.